3. Events

Postflows automates post-purchase notifications by listening for shipping events - milestones that occur as your customer's order moves from checkout to delivery. This article explains how events work and what happens when one fires.

1. Shipping Events Overview

Postflows supports 8 shipping events. This article describes each event, when it fires, and what carrier situations it covers.

2. Available Events and What Triggers Each One

All 8 shipping events are enabled by default when you set up Postflows. You can turn individual events on or off at any time from the dashboard.

3. Enabling and Disabling Events

Postflows does not send emails directly. Instead, it detects shipping events and forwards them to your email platform - Klaviyo or Omnisend - which then triggers and sends the notification to your customer.

This article explains exactly what Postflows sends, how it appears in your email platform, and what data you have available for personalization.

4. How Postflows Works with Klaviyo and Omnisend

1. Getting Started

Postflows is a post-purchase automation platform built for Shopify merchants. It helps you send the right shipping updates to your customers at the right time - automatically - so your support team spends less time answering "where is my order?" and your customers stay informed from checkout to delivery.

1. What is Postflows?

This article walks you through signing up for Postflows and logging in for the first time.

2. Creating Your Account

This guide walks you through the full Postflows onboarding wizard - from connecting your Shopify store to enabling your first shipping notifications.

3. Setting Up Postflows

Once you've completed onboarding, this is your home base. Here's what every section of the Postflows dashboard does.

4. Dashboard Overview and Walkthrough

You can invite teammates to your Postflows store and control what they can access with roles. Team management is available from **Settings > Team**.

5. Managing Team Members and Roles

If you have a question or run into an issue, here's how to reach us.

6. Where to Get Help

Postflows works alongside Shopify, fulfillment providers, and shipping carriers to power the post-purchase experience. This article outlines which areas are managed within Postflows and which rely on external systems or carrier-provided data.

7. Postflows Scope and Limitations

2. Connecting your store

Connecting your Shopify store to Postflows is done through Shopify's standard app authorization flow. It takes about a minute and only needs to be done once per store.

1. How to Connect Your Shopify Store

When you connect your Shopify store, Postflows requests a set of permissions to access your store data. This article explains what each permission is for.

2. Permissions Postflows Requires and Why

Postflows keeps your order data up to date automatically through real-time syncing via Shopify webhooks.

3. Syncing Orders

If you've removed Postflows from your Shopify store and want to reconnect it, your previous data is preserved and the store can be reactivated without losing any history.

4. Reconnecting or Reinstalling

This article covers what happens when you remove Postflows from your Shopify store, and the difference between uninstalling the app and deleting your store data.

5. Uninstalling Postflows

4. Rules and Filters

Order filters decide which orders Postflows processes. If an order is blocked by an order filter, none of its shipping events will be forwarded to your email platform - regardless of which events are enabled.

By default, with no filters configured, Postflows processes all orders.

1. Order Filters

Event filters run after order filters and decide whether a specific shipping event is send to your email platform. While order filters control which orders enter the pipeline, event filters control which individual updates are sent.

2. Event Filters

5. Post-Purchase Flows

1. Setting Up Post-Purchase Flows in Klaviyo

2. Setting Up Post-Purchase Automations in Omnisend

Every event Postflows sends to Klaviyo or Omnisend includes a set of properties you can use to personalize email content. This article lists all available properties and how to reference them in your email templates.

3. Postflows Event Properties Reference

6. Tracking Page

The Postflows tracking page builder lets you create a fully branded order tracking experience that lives on your Shopify store. Customers enter a tracking number or order number to see live shipment status, checkpoints, and order details - all in your brand's style.

This article covers the builder interface and how to customize your tracking page.

1. Tracking Page Builder Guide

The Postflows tracking page is embedded into your Shopify store as a theme app block. Once added, customers can track their orders directly on your store's domain.

2. Embedding the Tracking Page in Your Shopify Store

Variables let you inject dynamic tracking and order data into Text Block and Custom HTML blocks on your tracking page. Use them to add personalized content anywhere on the page.

3. Tracking Page Variables Reference

7. Billing and Subscriptions

Postflows offers monthly subscription plans based on the number of shipment trackings and team seats your store needs.

1. Plans and Pricing

You can switch between Postflows plans at any time from Settings > Billing.

2. Upgrading or Downgrading Your Plan

Postflows billing runs through Shopify. Official invoices are issued and held by Shopify, not Postflows.

3. Where to Find Invoices

This article covers how to cancel your Postflows subscription, what happens to your data, and the difference between cancelling a subscription and deleting your store.

4. Cancellation and Data Retention

Postflows provides two types of tracking links in every shipping event:

3. Tracking Link Not Working

8. Troubleshooting

If a shipping event didn't send to Klaviyo or Omnisend, work through this checklist. Each item corresponds to a real gate in how Postflows processes events.

1. Events Not Triggering: What to Check

Postflows receives orders via Shopify webhooks in real time - there is no manual bulk sync. If an order doesn't appear, possible reasons:

2. The order never synced to Postflows

If customers are receiving shipping notifications at the wrong time, for the wrong status, or not at all, here are the most common causes.

4. Customers Getting Incorrect Status Updates

Use this guide to trace exactly why a specific shipping event didn't fire for a specific order. Each step uses tools available directly in the Postflows dashboard.

5. Why Didn't My Event Trigger? Debugging Guide

6. General FAQ

How can we help you?

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